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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-25</lastmod>
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      <image:title>Blog - Deconstructing the Series A Software Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Deconstructing the Series A Software Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Deconstructing the Series A Software Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Deconstructing the Series A Software Market - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2022/9/24/strength-of-ebitda-margin-in-adverse-market-conditions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-24</lastmod>
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      <image:title>Blog - Strength of EBITDA Margin in Adverse Market Conditions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2022/5/31/toronto-as-a-tech-hub</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-31</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Toronto as a Tech Hub - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Toronto as a Tech Hub - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2022/2/26/the-nasdaq-sell-off-and-its-likely-impact-on-software-vc-and-mampa-valuations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/35f5af49-c539-4d4b-aef5-b7a35fbfde28/Figure+1+-+Historical+Nasdaq+Returns.png</image:loc>
      <image:title>Blog - The NASDAQ Sell-Off and its Likely Impact on Software VC and M&amp;amp;A Valuations - Make it stand out</image:title>
      <image:caption>Source: Yahoo Finance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/8211ba27-7f2f-4572-98f7-4c41ff998f30/Figure+2+-+Late-Stage+VC+Multiples.png</image:loc>
      <image:title>Blog - The NASDAQ Sell-Off and its Likely Impact on Software VC and M&amp;amp;A Valuations - Make it stand out</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/21c43997-74f2-4034-b4e2-e20cdfe6e566/Figure+3+-+SaaS+Multiples.png</image:loc>
      <image:title>Blog - The NASDAQ Sell-Off and its Likely Impact on Software VC and M&amp;amp;A Valuations - Make it stand out</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.sampfordadvisors.com/blog/2022/1/31/modern-day-inflation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-31</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sampfordadvisors.com/blog/2022/1/17/2021-year-in-review-and-2022-outlook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 2021 Year in Review and 2022 Outlook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sampfordadvisors.com/blog/2021/11/24/public-software-balloons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-24</lastmod>
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      <image:title>Blog - Public Software Balloons? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Public Software Balloons? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Public Software Balloons? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Public Software Balloons? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sampfordadvisors.com/blog/2021/10/31/are-initial-software-ipo-and-vc-valuations-converging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-31</lastmod>
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      <image:title>Blog - Are Initial Software IPO and VC Valuations Converging? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Are Initial Software IPO and VC Valuations Converging? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Are Initial Software IPO and VC Valuations Converging? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2021/9/18/the-impact-of-capital-efficiency-on-valuation-at-exit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-18</lastmod>
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      <image:title>Blog - The Impact of Capital Efficiency on Valuation at Exit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Impact of Capital Efficiency on Valuation at Exit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2021/8/15/tech-mampa-across-canadas-ten-largest-cities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-15</lastmod>
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      <image:title>Blog - Tech M&amp;amp;A Across Canada’s Ten Largest Cities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Tech M&amp;amp;A Across Canada’s Ten Largest Cities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tech M&amp;amp;A Across Canada’s Ten Largest Cities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tech M&amp;amp;A Across Canada’s Ten Largest Cities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tech M&amp;amp;A Across Canada’s Ten Largest Cities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1629048464984-CCJKRXL0PLSCXNYR62MJ/fig6.png</image:loc>
      <image:title>Blog - Tech M&amp;amp;A Across Canada’s Ten Largest Cities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tech M&amp;amp;A Across Canada’s Ten Largest Cities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2021/7/26/divergence-in-software-multiples-continues-to-expand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-26</lastmod>
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      <image:title>Blog - Divergence in Software Multiples Continues to Expand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Divergence in Software Multiples Continues to Expand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2021/6/27/clean-energy-software-playing-catch-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-30</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1625072063192-RZSUXX8BW6NCCPC4UHGB/2.+Blog+-+electric_vehicle_charging_infrastructure_total_deals_over_time+%281%29.png</image:loc>
      <image:title>Blog - Clean Energy Software - Playing Catch-Up? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1624833465209-5NXUZLF9ZQ0QLOL611B4/3.+Blog+-+2015-2021+Capital+Investment+Vertical.png</image:loc>
      <image:title>Blog - Clean Energy Software - Playing Catch-Up? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1624833480457-V4IQBU3JBUOSCNNCS64P/4.+Blog+-+2009-2015+Capital+Investment+Verticals.png</image:loc>
      <image:title>Blog - Clean Energy Software - Playing Catch-Up? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1624833494479-UJ0GJ21LXIE643BQ591A/5.+Blog+-+Clean+Technology+Map.png</image:loc>
      <image:title>Blog - Clean Energy Software - Playing Catch-Up? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2021/4/4/1q21-mampa-update-everything-is-for-sale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1617547507517-2A4395FXGOBNJSEPSGQO/chart1+-+monthly+merger+activity.jpg</image:loc>
      <image:title>Blog - 1Q21 M&amp;amp;A Update – Everything is for Sale!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1617547516967-5XBF1WNJNT46PIQHB9NV/chart2+-+annualized+deal+volume.jpg</image:loc>
      <image:title>Blog - 1Q21 M&amp;amp;A Update – Everything is for Sale!</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1617547528751-IL7DJ8I5WFRU4VB065AY/chart3+-+saas+valuations.jpg</image:loc>
      <image:title>Blog - 1Q21 M&amp;amp;A Update – Everything is for Sale!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2021/1/31/social-day-trader-vs-wolf-of-wall-street</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1612095289237-2J8N44EFEE0KWF3XXGVG/Picture1.png</image:loc>
      <image:title>Blog - Social Day Trader vs Wolf of Wall Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1612095308744-353IWCB41IBGEN3W7ALN/Picture2.png</image:loc>
      <image:title>Blog - Social Day Trader vs Wolf of Wall Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1612095329559-0D0080IG2C55FSVFQP3Z/Picture3.png</image:loc>
      <image:title>Blog - Social Day Trader vs Wolf of Wall Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1612095344263-DNE4250LPZOFAGC0TLEA/Picture4.png</image:loc>
      <image:title>Blog - Social Day Trader vs Wolf of Wall Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1612095359302-VNBB6R8GWQ9WWJTBQ2AI/Picture5.png</image:loc>
      <image:title>Blog - Social Day Trader vs Wolf of Wall Street</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1612095592189-RC634TGFMS1QSBH8IWTA/Picture6.png</image:loc>
      <image:title>Blog - Social Day Trader vs Wolf of Wall Street</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2021/1/6/critical-saas-metrics-net-revenue-retention-nrr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1609960719742-096S2LDJL2SHK75LYGQ1/NRR+example.png</image:loc>
      <image:title>Blog - Critical SaaS Metrics – Net Revenue Retention (NRR)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1609960774118-QHA860ED9RYUYHO5EZ9F/nrr+buckets.png</image:loc>
      <image:title>Blog - Critical SaaS Metrics – Net Revenue Retention (NRR)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/10/4/the-growth-in-add-on-acquisitions-is-driving-mid-market-software-mampa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1601826337164-L55DVRGGG7H5PG5Z2HNI/Chart+%231.png</image:loc>
      <image:title>Blog - The Growth in Add-on Acquisitions is Driving Mid-Market Software M&amp;amp;A</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1601826362978-J2JB3G0W9SGCC8AE0BPN/Chart+%232.png</image:loc>
      <image:title>Blog - The Growth in Add-on Acquisitions is Driving Mid-Market Software M&amp;amp;A</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1601826375337-OB68PVRCC4PX3JMK2BJ8/Chart+%233.png</image:loc>
      <image:title>Blog - The Growth in Add-on Acquisitions is Driving Mid-Market Software M&amp;amp;A</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/9/22/technology-and-national-security-a-modern-dilemma</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-09-22</lastmod>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/8/9/vc-market-post-covid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1596993230864-4HUA6C9YEOAEFWGEXIX9/Deal+Volume+Chart.png</image:loc>
      <image:title>Blog - VC Market Post Covid</image:title>
      <image:caption>Source: Pitchbook; All US &amp; Canadian Deals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1596993273585-JAV3MBUYQ5PRAR6QZVMZ/Dollars+Invested+Chart.png</image:loc>
      <image:title>Blog - VC Market Post Covid</image:title>
      <image:caption>Source: Pitchbook; All US &amp; Canadian Deals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1596993295256-8SG69ZPDJR1YSX44435S/Median+Deal+Sizes+Chart.png</image:loc>
      <image:title>Blog - VC Market Post Covid</image:title>
      <image:caption>Source: Pitchbook; All US &amp; Canadian Deals</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/7/17/the-rise-of-growth-equity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1594987541366-KXIH47D07GYV2IB39TGX/Graph+1.png</image:loc>
      <image:title>Blog - The Rise of Growth Equity</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1594987646186-ZP8IHPFUJLTS7R2VYANF/Graph+2.png</image:loc>
      <image:title>Blog - The Rise of Growth Equity</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1594987718099-K00P13Y2YQJPZKL9LPBF/Graph+3.png</image:loc>
      <image:title>Blog - The Rise of Growth Equity</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/6/28/when-buying-a-company-you-need-an-advisor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1593361071696-M4U1Z18IM7IX33KYA212/figure1.png</image:loc>
      <image:title>Blog - When buying a company, you need an advisor</image:title>
      <image:caption>Source: Pitchbook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1593361094570-4M3O7KQBQQ1IFSTXGEQ5/figure2.png</image:loc>
      <image:title>Blog - When buying a company, you need an advisor</image:title>
      <image:caption>Source: Pitchbook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1593361111002-LNIIFIQ2ZE8KP17RMCF1/figure3.png</image:loc>
      <image:title>Blog - When buying a company, you need an advisor</image:title>
      <image:caption>Source: Pitchbook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1593362188651-HAJ9CTOCG4O8H18X0IVT/figure4.png</image:loc>
      <image:title>Blog - When buying a company, you need an advisor</image:title>
      <image:caption>Source: Pitchbook</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/6/14/where-are-we-in-the-software-mampa-market-cycle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1592137091340-W3960H8ZW8HFT4A6D7RL/weekly+deal+count.jpg</image:loc>
      <image:title>Blog - Where are we in the Software M&amp;amp;A market cycle?</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/6/1/work-from-home-wfh-technology-corporate-offices-succumb-to-covid-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1591058908668-UG24BKYQKXWNPRUU3YC4/chart-2.jpg</image:loc>
      <image:title>Blog - Work From Home (“WFH”) Technology – Corporate Offices Succumb to COVID-19</image:title>
      <image:caption>Source: Yahoo!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/5/19/control-premiums-do-software-investors-pay-premiums-for-control</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1589892835514-Z1VYFT6ZN3GQEEZS28S6/Blog+Chart.PNG</image:loc>
      <image:title>Blog - Control Premiums – Do Software Investors Pay Premiums for Control?</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/4/30/a-closer-look-at-the-cloud-infrastructure-landscape</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1588269701853-F8FSRBDFVYF1S6AZH3BD/Picture+%231.png</image:loc>
      <image:title>Blog - A Closer Look at the Cloud Infrastructure Landscape</image:title>
      <image:caption>Source: Gartner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1588269725276-N97VZBGPN0OR66ZHEEDZ/Picture+%232.png</image:loc>
      <image:title>Blog - A Closer Look at the Cloud Infrastructure Landscape</image:title>
      <image:caption>Source: Gartner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/4/21/what-does-the-economic-recovery-look-like</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1587480672545-VAHV4SOM54Z8SC1V8PTT/figure+1+-+scenarios.png</image:loc>
      <image:title>Blog - What does the economic recovery look like?</image:title>
      <image:caption>Source: Sampford Advisors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1587480750485-UD8YPBRV4YQJX5VB94WG/figure+2+-+results.jpg</image:loc>
      <image:title>Blog - What does the economic recovery look like?</image:title>
      <image:caption>Source: Sampford Advisor online survey conducted on April 20-21, 2020.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/4/19/software-mampa-deals-in-challenging-markets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1587306290502-0AGENOYIETS6SD22PPH7/figure1.png</image:loc>
      <image:title>Blog - Software M&amp;amp;A Deals in Challenging Markets</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1587306345743-VOFIIOJQ5U69FSF7M9KU/Picture2.png</image:loc>
      <image:title>Blog - Software M&amp;amp;A Deals in Challenging Markets</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1587317743290-2VJ6U7V781VHTKXGO1VI/figure3.png</image:loc>
      <image:title>Blog - Software M&amp;amp;A Deals in Challenging Markets</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/4/6/sampp-vs-software-comparing-2008-to-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1586182516863-V43SCZ554G9A7EOJM0LN/2020+Market+Graphic.png</image:loc>
      <image:title>Blog - S&amp;amp;P vs. Software – Comparing 2008 to 2020</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1586182583307-WRYVO43KCT4LPNHN14H5/2008+Market+Graphic.png</image:loc>
      <image:title>Blog - S&amp;amp;P vs. Software – Comparing 2008 to 2020</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/3/17/the-upcoming-recession-how-to-handle-a-bear-market</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1584491710284-1RV06J9MC9XM7W15INP1/vix.jpg</image:loc>
      <image:title>Blog - The Upcoming Recession – How to handle a bear market</image:title>
      <image:caption>Source: Yahoo!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1584491749364-ICIENLIWUJRWIRGEVONR/gdp+growth.jpg</image:loc>
      <image:title>Blog - The Upcoming Recession – How to handle a bear market</image:title>
      <image:caption>Source: Bureau of Economic Analysis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1584491792580-J1DZQ6QGOU0J62G7YDMF/VC+activity.jpg</image:loc>
      <image:title>Blog - The Upcoming Recession – How to handle a bear market</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1584491821920-RT0D4HF9RCLCZWGTA3AE/mergers.jpg</image:loc>
      <image:title>Blog - The Upcoming Recession – How to handle a bear market</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/3/9/keep-austin-techy-why-we-are-opening-an-austin-office</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1583933375328-ECG79W8M4I603JFPS2FZ/chart1+-+vc+deal+count.jpg</image:loc>
      <image:title>Blog - Keep Austin “Techy” - Why we are opening an Austin Office</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1583933398087-B0PDXDL5KI803JDPYVX9/chart2+-+vc+capital.jpg</image:loc>
      <image:title>Blog - Keep Austin “Techy” - Why we are opening an Austin Office</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/2/23/venture-capitals-lure-to-canadian-technology-companies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1582507729308-FD44L1WVLZDIAQXIW8VW/VC+Investment+in+Canadian+Tech.png</image:loc>
      <image:title>Blog - Venture Capital’s Lure to Canadian Technology Companies</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1582507758637-5IJPSNVN6UHBMARBPCBB/OECD+Education+Levels.png</image:loc>
      <image:title>Blog - Venture Capital’s Lure to Canadian Technology Companies</image:title>
      <image:caption>Source: OECD.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1582507817819-Y7PU94SSDOKGCAB3LZ5O/Companies+in+BDC+IT+Venture+Fund.png</image:loc>
      <image:title>Blog - Venture Capital’s Lure to Canadian Technology Companies</image:title>
      <image:caption>Source: BDC.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/2/9/techquisitions-a-growing-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1581289556541-VKA2JEXOXZVPQ23G7VLM/figure1.png</image:loc>
      <image:title>Blog - “Techquisitions” - A Growing Trend</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1581289595492-EA2KWNIZA1F7GRHDPOQ6/figure2.png</image:loc>
      <image:title>Blog - “Techquisitions” - A Growing Trend</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1581289636353-EK06988CIMZVATFRF5Z9/figure3.png</image:loc>
      <image:title>Blog - “Techquisitions” - A Growing Trend</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1581289654380-GIIJVL7N8BJGDZ4KA40R/figure4.png</image:loc>
      <image:title>Blog - “Techquisitions” - A Growing Trend</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/1/23/growth-of-private-equity-and-its-focus-on-software</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1579802588098-1SXIHT4KC74SCYT1SFVA/Picture1.png</image:loc>
      <image:title>Blog - Growth of Private Equity and Its Focus on Software</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1579802661129-EORF8EX9HYG545Y42T1L/Picture2.png</image:loc>
      <image:title>Blog - Growth of Private Equity and Its Focus on Software</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1579802701567-F12341C1OSMQ3NW3I8N9/Picture3.png</image:loc>
      <image:title>Blog - Growth of Private Equity and Its Focus on Software</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1579802756744-110JSTKKCZHHXBL9I10D/Picture4.png</image:loc>
      <image:title>Blog - Growth of Private Equity and Its Focus on Software</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/1/13/downcycles-and-mampa-what-to-expect</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1578939164533-GQ45JYDURKYTV4EHHLYY/fig1.png</image:loc>
      <image:title>Blog - Downcycles and M&amp;amp;A - What to Expect!</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1578939235254-CAIGBQGNX90BGHUEG2O3/fig2.png</image:loc>
      <image:title>Blog - Downcycles and M&amp;amp;A - What to Expect!</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1578939267270-OYFZWZ2T4Z7ATBXNSEYX/fig3.png</image:loc>
      <image:title>Blog - Downcycles and M&amp;amp;A - What to Expect!</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2020/1/2/our-2020-predictions-the-markets-and-software-mampa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1577974364607-CKJ69QXFDAETKH3PE3GD/chart+2+-+nasdaq.jpg</image:loc>
      <image:title>Blog - Our 2020 Predictions - The Markets and Software M&amp;amp;A</image:title>
      <image:caption>Source: Yahoo Finance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1577974431604-NJLBK9NLW6G9K7NJA9CB/chart+1+-+software+mergers+volume.jpg</image:loc>
      <image:title>Blog - Our 2020 Predictions - The Markets and Software M&amp;amp;A</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/12/4/software-update-mampa-trends-november-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1575491610581-ODKK4Q0IIVV93H78RAPR/Fig1+-+notable+transactions.jpg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A Trends (November 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1575491648190-OKYDEHGR5USBV44J0R3R/image-asset.jpeg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A Trends (November 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1575491666515-7LRNAD250VSJ3MN7Z6PY/image-asset.jpeg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A Trends (November 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1575491680835-JP0VKJXYSTEDUL0Q0Q8Y/Fig4+-+saas+and+non+saas.jpg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A Trends (November 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1575491695161-YZU8X0BTQN549EBNI1BG/Fig5+-+monthly+manda+deal+volume.jpg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A Trends (November 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/11/4/software-update-mampa-and-vc-trends-october-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1572897926332-J38SHWNI67A5YA93A6Z9/chart-1-monthly+deals.jpg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A and VC Trends (October 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1572897961037-4YLBG3GZEUPBG79TLJSJ/chart+1b+-+manda+deal+volume.jpg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A and VC Trends (October 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1572898011368-O63CL4F3GIC9MKSZE0M9/chart+2+-+saas+vs+non-saas.jpg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A and VC Trends (October 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1572898046581-V8DFNLPLPKM7EIDQPQDX/chart+4+-+vc+investment.jpg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A and VC Trends (October 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1572898086947-93ZWREUKXO2WB58UXLTH/chart+5+-+vc+valuations.jpg</image:loc>
      <image:title>Blog - Software Update - M&amp;amp;A and VC Trends (October 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/10/21/canadian-vc-investments-dramatically-lag-uswhy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1571678310626-AZHR7A6OBOJ56ZQQJNGB/figure+1+-+canadian+vc+as+percent+of+usa.jpg</image:loc>
      <image:title>Blog - Canadian VC investments dramatically lag US....why?</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1571678356384-V1SQ4KYQUB35EPRQ3KAU/figure+2-+early+stage.jpg</image:loc>
      <image:title>Blog - Canadian VC investments dramatically lag US....why?</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1571678404721-P3HN536BBLF9NIMPXAZO/figure+3+-+late+stage.jpg</image:loc>
      <image:title>Blog - Canadian VC investments dramatically lag US....why?</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/10/2/software-update-vc-and-mampa-activity-remains-strong-september-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1570019795676-UAJYW47T05NRCLY4YRZ7/chart1-vc.jpg</image:loc>
      <image:title>Blog - Software Update: VC and M&amp;amp;A Activity Remains Strong (September 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1570019833535-I4QWOG06FQZXLMP1VH99/chart2-vc-valuations.jpg</image:loc>
      <image:title>Blog - Software Update: VC and M&amp;amp;A Activity Remains Strong (September 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1570019872787-QV777K4CF8GCGBO7IPR4/chart3-manda-volumes.jpg</image:loc>
      <image:title>Blog - Software Update: VC and M&amp;amp;A Activity Remains Strong (September 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1570019917529-SLDKWP2A18DNF1EWVDT5/chart4-manda-valuations.jpg</image:loc>
      <image:title>Blog - Software Update: VC and M&amp;amp;A Activity Remains Strong (September 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1570019956420-QW6D74XHBENWPGWAU13M/chart5-manda-monthly.jpg</image:loc>
      <image:title>Blog - Software Update: VC and M&amp;amp;A Activity Remains Strong (September 2019)</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/9/21/is-mampa-by-canadian-acquirers-on-the-rise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1569076160865-9LQ3XCZ9JN5DVIB6GGIJ/chart+1+-+number+of+deals.jpg</image:loc>
      <image:title>Blog - Is M&amp;amp;A by Canadian Acquirers on the Rise?</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1569076284734-YIDMZ6GDMHFY2FV50JM7/chart+2+-+dollar+volume.jpg</image:loc>
      <image:title>Blog - Is M&amp;amp;A by Canadian Acquirers on the Rise?</image:title>
      <image:caption>Source: Pitchbook</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1569076621785-CI6YPR7A7QTB5YQ1UNFX/chart+3+-+average+deal+size.jpg</image:loc>
      <image:title>Blog - Is M&amp;amp;A by Canadian Acquirers on the Rise?</image:title>
      <image:caption>Source: Pitchbook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/9/5/sampfords-top-tech-business-podcasts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-09-05</lastmod>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/8/24/rule-of-40-part-ii-public-saas-valuation-implications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1566647393662-828HXUSVWHZTEIPVY14Z/chart1+-+rule+of+40.jpg</image:loc>
      <image:title>Blog - Rule of 40 (Part II) – Public SaaS Valuation Implications</image:title>
      <image:caption>Source: S&amp;P CapIQ and company filings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1566647455064-3LYS1CBOY2PT57BNWTE0/chart2+-+rule+of+40+vs+valuation.jpg</image:loc>
      <image:title>Blog - Rule of 40 (Part II) – Public SaaS Valuation Implications</image:title>
      <image:caption>Source: S&amp;P CapIQ and company filings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/8/17/earnings-growth-slowing-dramatically-at-large-cap-tech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1566051124648-ORL4PBCVFEGL6TQYZV5E/chart+1+-+earnings+growth.jpg</image:loc>
      <image:title>Blog - Earnings Growth Slowing Dramatically at Large Cap Tech</image:title>
      <image:caption>Source: S&amp;P CapIQ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1566051170554-G7IJHFHNWMZ05RNETU72/chart+2+-+earnings+misses.jpg</image:loc>
      <image:title>Blog - Earnings Growth Slowing Dramatically at Large Cap Tech</image:title>
      <image:caption>Source: S&amp;P CapiIQ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1566051210206-ZH8J29SC76YJDOUNQDG6/chart+3+-+quarterly+multiples.jpg</image:loc>
      <image:title>Blog - Earnings Growth Slowing Dramatically at Large Cap Tech</image:title>
      <image:caption>Source: S&amp;P CapIQ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1566051244255-DYT7NW3MDZMZEPW30JIE/chart+4+-+annual+multiples.jpg</image:loc>
      <image:title>Blog - Earnings Growth Slowing Dramatically at Large Cap Tech</image:title>
      <image:caption>Source: S&amp;P CapIQ.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/8/1/why-you-should-care-about-the-rule-of-40</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-01</lastmod>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/7/21/2019-software-mampa-another-record-high</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1563821922398-UMTJ70ZNLG52ZDGWZUKA/software+acquisition+volumes.jpg</image:loc>
      <image:title>Blog - 2019 Software M&amp;amp;A - Another Record High?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1563821311734-S067RPEZRDMIZGUD4XTM/biggest-acquisitions.jpg</image:loc>
      <image:title>Blog - 2019 Software M&amp;amp;A - Another Record High?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1563821579795-XY688EO05NU7A5ERNLII/acquisitions+by+quarter.jpg</image:loc>
      <image:title>Blog - 2019 Software M&amp;amp;A - Another Record High?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1563705656357-OO7W7PS2S2M3ZJ68O8TQ/sp500+earnings+growth.jpg</image:loc>
      <image:title>Blog - 2019 Software M&amp;amp;A - Another Record High?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/6/4/if-you-want-to-fck-up-your-exit-dont-read-this</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-06-05</lastmod>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/5/29/qampa-with-liam-blevins-sampfords-most-recent-intern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.sampfordadvisors.com/blog/2019/4/24/why-99-of-saas-ceos-are-wrong-about-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1556118619821-7XJ0IVUHTQLYDGVSIR1T/scale.png</image:loc>
      <image:title>Blog - Why 99% of SaaS CEOs Are Wrong About Metrics</image:title>
    </image:image>
    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731691487460-PY5KZNB919HA8P1LPQGC/%2347+-+Zanaris+%28February+2023%29.png</image:loc>
      <image:title>Transactions - IT Services</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731691428193-GJ08UDGY7RND16FPRMC7/%2346+-+Compass+Solutions+%28December+2022%29.png</image:loc>
      <image:title>Transactions - IT Services</image:title>
      <image:caption>US / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731691336404-7FMHJU0LN1JO4PUPSK17/%2345+-+SimpliField+SAS+%28October+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Europe / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731691284580-XO5UZRE6T5LCWF1HB2KL/%2344+-+GrowthPlug+%28September+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>US / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731691226201-13NUGTQXZKGV3L0RD97Y/%2343+-+Kinaxis+-+MPO+%28August+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Europe / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731691179106-ZUW1D4QRRDMA89R26WUM/%2342+-+Hangry+Solutions+%28July+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731691016344-I5FGMQJFO5NF30VJJBL9/%2341+-+Nudge+Corporation+%28June+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690938401-257YONEI13ZJSCV72S7U/%2340+-+HostedBizz+%28merged%29+%28May+2022%29.png</image:loc>
      <image:title>Transactions - IT Services</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690868482-QSOMN8WYQDNX5J1O1GB6/%2339+-+iSight+%28April+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690810401-GTQ14WJP1BWDGN04XKBL/%2338+-+Concrete+Platform+%28April+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Europe / Europe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690742104-DDRHDZ1305NVPDQAXX9L/%2337+-+Superna+%28March+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690697463-6DSD6UUG2ZG10YUQHNU3/%2336+-+Software+Deal+%28February+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690611166-X6L6DIOAFDJMUIGAQHBH/%2335+-+Lightship+Security+%28February+2022%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690514981-K9PRB7A6XJXHASNPZ0I5/%2334+-+VentureForth+%28November+2021%29.png</image:loc>
      <image:title>Transactions - IT Services</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690449996-55HRQ4L4J8JBV0JB5M5J/%2333+-+Roadmunk+%28November+2021%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>US / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690388781-FXA5RJK1I1BDV37383GN/%2332+-+Empowered+Networks+%28November+2021%29.png</image:loc>
      <image:title>Transactions - IT Services</image:title>
      <image:caption>Canada / Europe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690264848-9XJ3FQ6RNL9U2IGTY8FC/%2331+-+Adaptive+Corporate+%28November+2021%29.png</image:loc>
      <image:title>Transactions - IT Services</image:title>
      <image:caption>US / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690158341-EGOSV2VASF5ZVRRV3GTN/%2330+-+eRezLife+Software+%28October+2021%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731690094164-K5O3U5DS3KKMZGFIU7ZI/%2329+-+LifeLearn+%28July+2021%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689944450-BAUXRXLCMKES7J2X23GP/%2328+-+Foko+%28May+2021%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689887692-RA7PKCUFRK11X2CCKNPJ/%2327+-+WorldReach+%28April+2021%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689834929-LSMNV4C27A7PLT8PIYNX/%2326+-+Crank+Software+%28March+2021%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689767446-J5CPYQJFJXTASTO112HM/%2325+-+Guaranteed+Removals+%28January+2021%29.png</image:loc>
      <image:title>Transactions - IT Services</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689679190-26Z6M3ZMC3BRL8K1KAQQ/%2324+-+Versaterm+%28December+2020%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689603673-HRC3IG3L009NQEQU5U36/%2323+-+BabyTEL+%28November+2020%29.png</image:loc>
      <image:title>Transactions - VoIP</image:title>
      <image:caption>Canada / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689396167-TGDRI71LJCD0KVJKXZJ8/%2322+-+Aria+%28October+2020%29.png</image:loc>
      <image:title>Transactions - IT Services / Software</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689268409-22WTO72BEF4ZSAGASJBO/%2321+-+Tembosocial+%28September+2020%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689191841-5IVVZDIHC51HUUIAYW18/%2320+-+Tallysman+%28September+2020%29.png</image:loc>
      <image:title>Transactions - Hardware</image:title>
      <image:caption>Canada / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689122504-N69DFLDBQYS7NIL8UDVV/%2319+-+Martello-Adaptiv+%28July+2020%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731689047700-5KTXA6UKDP5ILRDPULN9/%2318+-+iPerceptions+%28July+2020%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688957704-K1OTQ3RYGO41ZXCHFQII/%2317+-+Martello-GSX+%28March+2020%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Europe / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688915301-0RUKHDSRA44NWHUNH6OF/%2316+-+MuniSight+%28February+2020%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688730563-JNJ013E6QAGOCXCFP7K7/%2315+-+Biblio+%28February+2020%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688657787-2OIXV9QQJ3B6881PIAAV/%2314+-+Bluacrc-Telus+%28October+2019%29.png</image:loc>
      <image:title>Transactions - VoIP</image:title>
      <image:caption>Canada / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688606861-3MXX6E8I3ADRDWFFBVKH/%2313+-+Ubity-Telus+%28July+2019%29.png</image:loc>
      <image:title>Transactions - VoIP</image:title>
      <image:caption>Canada / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688554555-JB0IT8HMQ3TZRGG8NYMV/%2312+-+Graphite+Software+%28January+2019%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688371349-XO2404X29N6UITAJQD5N/%2311+-+Quicktap+%28December+2018%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688269171-7X5KUVYTFYY8J7R4CZ3T/%2310+-+Martello+-Savision+%28November+2018%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Europe / Canada</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688182922-QY3TI4N8RJEXZSNVZE7M/%239+-+Solufy+%28October+2018%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / US</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731688078926-GSXBHQLN6GZ3C7HB8AMF/%238+-+Datasplice+%28September+2018%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>US / US</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731687986780-RBFOM1SPEAP9YOUD7CZM/%237+-+ConceptShare+%28June+2018%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / Canada</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56493e40e4b0743095a913f5/1731687831207-WS62VH52EC8WB2N5DVLD/%236+-+Magor+%28July+2017%29.png</image:loc>
      <image:title>Transactions - Software / SaaS</image:title>
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    <image:image>
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      <image:title>Transactions - IoT</image:title>
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    <image:image>
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      <image:title>Transactions - Software / SaaS</image:title>
      <image:caption>Canada / Canada</image:caption>
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    <image:image>
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      <image:title>Transactions - IP</image:title>
      <image:caption>Canada / US</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sampfordadvisors.com/contact</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-07-10</lastmod>
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